Workshop 101 – 5 Steps to Organizing a Successful Workshop
Planning a workshop can be hard work, especially if it is your first rodeo! GorillaSpace has 5 simple steps to organizing a successful workshop that is both productive and relevant.
1. Define your goals
Behind every successful workshop is a clearly defined goal. It is important you take this step before doing anything else. Do you want to do team building with a newly formed team? Do you want to teach entrepreneurs how to get early funding? Do you want to teach advanced marketers about a new marketing platform?
Decide early and make this goal clear and consistent so you can attract the right audience and not disappoint those who attend.
2. Consider your audience
Your audience will relate directly to your goals. If your event is internal, you will invite those in positions related to the subject at hand within your company to attend. If it is a detailed solution to a problem, your audience will likely be 10 people or less. If your goal is educational, then you might be happy with a larger group.
If your workshop or event is for external attendees – prospective clients, fellow industry men and women, etc., make a buyer persona of those who you think would be most interested in your event. What industry are they in? What is their job function? How big is their company? What stage are they in their business journey? What problems do they face? What other kinds of workshops would they attend or what other professional journals would they read? You can then use this information later when targeting your audience online and also when developing the proper content for your workshop.
3. Select the right location
This step can be easily overlooked but it is especially important and again, will be related to both your goals and your audience.
The first thing you must consider is the size of the space. If you have 10 or fewer people for an internal workshop, a conference room or large meeting room could be sufficient if you are hosting your workshop seminar style without a lot of group activity. If you have a larger group, you will definitely need a larger space, most likely outside of your company’s walls.
It is also important to consider the logistics and practical details of the workshop when considering location. Do you need visual aids, like a projector and screen? Does the location provide or accommodate for the necessary technology? Is the venue convenient? Do you need rooms for breakout sessions? Does the facility provide catering, or do they allow outside food and drink?
To find the right event space for your next workshop in Singapore, browse the widest range of listings here.
4. Set your agenda
After you have your objective set and have determined the target audience, you can move on to creating an agenda for your workshop. The biggest things to consider will be your main points, visual aids (if required), and possible discussions and activities.
Main points – Start with the big points you would like to discuss and then go deeper into the details you want to communicate to your audience.
Visual Aids – List the visual aids you need for each point and plan ahead on how to organize and present them. This will not only be helpful for you on the day of the event, but also for your audience.
Breakout sessions and activities – Take time to think about and plan the activities for your workshop. Think about the breakout sessions (if you have them)— When should you have them? How long should they be? Are they appropriate for the size of the group? Be sure to check that your venue has the right resources for these activities as well.
The more detailed your planning, the more successful your workshop is likely to be.
5. Follow up
To ensure that your workshop was successful, creating a follow-up plan is necessary. Often times this will result in some form of survey or questionnaire. Think carefully about the questions you want to ask your attendees and what areas of your workshop you want feedback on and also think about the best way to distribute it. Try to limit your follow up survey to only 5-10 questions (better to stay on the side of 5).
If you are hosting the workshop as a way of gaining more clients or business traction, think of a nice follow-up email to keep the relationship warm.
Are you planning to host your next workshop or event soon? Check out the largest range of event spaces in Singapore here.